Working with Bureau Franzreb is a joy, we achieved excellent results with the relaunch of our digital identity.

Michael Lautenschlager, Corporate Communications, GfK SE

Case study

Reinventing GfK Digitally


GfK.com Homepage

One corporate strategy, design and voice — when Germanys largest market research company and global tought leader GfK looked to reinvent itself across all channels, GfK selected us as their lead digital brand agency covering every aspect of the process from strategy up to implementation.

Alongside its new business strategy, GfK started to reinvent its branding and communication in more than 120 countries during 2012. We started to consult GfK on a strategic level with the redesign of its brand experience and went through an ongoing process to redesigned all communication channels for our client as well. Thus the images below only represent a very small franction of the actual and ongoing design work that we deliver during our process. If you'd like to know more about the process itself or any additional work, please contact us here.

About us

Design for the Digital Age


We create holistic brand experiences for the long-term success of our clients and believe that it is a privilege to do so. Our company was founded by Prof. Patricia Franzreb and Prof. Danny Franzreb, who both have worked on many award-winning projects including ADC, DDC, iF or red dot award and many more for some of the worlds leading brands.

While Patricia focuses on branding, Danny complements her expertise with over twenty years of experience in design and consulting for digital media. In addition to leading Bureau Franzreb, Patricia and Danny are Professors for Media Design at the University of Applied Sciences in Neu-Ulm and directors of the Center for Media and User Experience.

Prof. Patricia Franzreb

Prof. Patricia Franzreb

Creative Direction
Prof. Danny Franzreb

Prof. Danny Franzreb

User Experience Design Direction

Our Clients


These are some of the clients and brands that we have worked with over the past years. If you'd like to know more about any of the projects we did, please don't hesitate to contact us below.

  • Adidas
  • Allude
  • AOL
  • Becks
  • C. Bertelsmann 2
  • Carefree
  • Coca Cola 1
  • Commerzbank
  • Computer Arts
  • Daimler
  • Deutsche Bank
  • Die Gestalten
  • Electronic Arts
  • Franke
  • Fünf Höfe München
  • GfK Group
  • Jay-Z / Rocawear
  • Leica Camera 1
  • Luma
  • Metro Group
  • Mini
  • MIT Cambridge
  • Occhio 3
  • Römerquelle 2
  • Schneider-Kreuznach
  • Smirnoff
  • Swarovski 1
  • ThyssenKrupp 1

Commisioned by: 1 Scholz & Volkmer, 2 Jung von Matt, 3 Martin et Karczinski

Contact us

We are looking forward to hear from you


If you'd like to know more about us or our process, we are happy to answer any questions and to show you more case-studies of our work! You can also visit us in person or vice versa, our studio is located in Neu-Ulm, Germany. Feel free to contact us any time:

Contact Address

Franzreb GmbH
Betty-Friedan-Ring 29
89231 Neu-Ulm
Bavaria, Germany
Phone: +49 731 2607217